Northridge has decided on Lincoln Nebraska as the site for our first “duel-branded” hotel. The exciting project is outlined in the Journal Star.
Choice’s new, innovative dual-brand concept for the Sleep Inn and MainStay Suites brands is an attractive option for guests as well as members of the hotel development community. The hybrid design allows guests to experience two distinctive brands during their stay. For developers, the strong appeal of these projects includes construction efficiencies, operational productivity through shared staff and both public space and back of house facilities, as well as the ability to tap into diverse customer bases. This allows hoteliers to address multiple travel market demands — business, leisure, transient and extended stay – all under one roof.